sense of loyalty among members (Thompson 65). The buyers are given an opportunity to tour the point addiction alcohol essays of sale and authenticate the quality of their desired products before they can make a purchase. Succeeding in tomorrows global fashion market. However, younger consumers have increasingly developed demand for reliable information concerning fashion trends in recent times. Consumers take fewer risks in slumps, recessions, or depressions, than they might in times of steady or rapid economic growth (Costas). Consumer bahavior AND fashion marketing 2 Consumer Behavior and Fashion in the Digital Age Historically, older persons who have accrued enough wealth to go around the country, continent, and the entire world in search of their desired outfits have mainly dominated the fashion industry. It must be reminded that the physical store is associated with some shortcomings. This is also a significant attribute showing that the purchase time of university students that are in the same category of Riva and Roy is mostly in the afternoon and. It is noted that digital applications such as the social media and e-commerce are continuously used by fashion designers and manufacturers owing to the dramatic progress of technology and the competitive advantages associated with web selling. Another example can be seen by viewing Kaos decision to open a new store on the m domain (Kaiser, 2016). Competitors are often squeezed out of a burgeoning market because the Facebook brand provides the largest community, and therefore instills the most confidence in the consumer, who will become more averse to competitors.
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Kim Martinez (2013) claim that some customers are never comfortable when their self-perception, self-evaluation, self-definition, and cv writing services london reviews self-esteem are not guaranteed or whenever one of the above is threatened. Hill,., Roche,., Allen,. Ultimately, a cross-cultural examination of consumer behavior reveals how economic and social circumstances cause and effect brand loyalty and risk aversion. Similarly, the widespread use of the Internet by the young and older generations has inevitably contributed towards the development of online shopping (Hansen Erika, 2013). Awareness denotes the phase where the marketer learns about the shortcomings of the current fashion product and embarks on creating a more valuable outfit. It is a platform that most marketers respect as evidenced by their trend of placing a higher value on the interactions, views, comments, and criticism offered by different users. In the articles introduction, the authors provided concrete examples of disruptions that might have jeopardize brand loyalty of specific brands.